Localising for a market

Where it sits

Open a creative in the editor and look at the rail on the right. Localize sits under Resize, its twin: a resize keeps the words and changes the shape, a localise keeps the shape and changes the words.

It opens a searchable list in two halves. The top is your markets, each with its flag and the language its ads will be written in. Under them sit the languages Nomi writes ads in, which are the 24 official languages of the European Union: Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish. Search matches all of it, so Germany, DE and German find one row.

Market or language, and why it matters

Pick a market and the ad is rewritten out of what that market has answered about this product: its name there, its price, its offer, its cleared claims. Nomi never carries a price or an offer across a border, so a market with answers gets its own figures, not a translation of the source's.

Pick a bare language, or a market that has answered nothing yet, and the row says Generic. The words are still idiomatic, written as a native copywriter would rather than word for word, but they cannot know your price there.

Everything else is held still: the product, the logo, the colours, the photography, the layout. The brand's own name stays untranslated, and the type is refitted to the new wording.

Several at once

Tick as many rows as you need. Each appears in the rail as its own line, removable with its bin icon. Nothing is spent when you tick: Render is the only button that spends, and it quotes the total, six credits a market.

Where the results go

A localisation ships beside the original rather than replacing it. In the Library the language cuts sit as variants on the same card; in the editor's version rail each arrives as its own thumbnail.