Products
Adding a product
A product is what an ad is actually selling: what it does, what it costs where you sell it, what you may claim about it, and the pictures Nomi may draw with. The first one usually arrives while Nomi reads your site during setup. Every one after that comes from a page you hand it.
Last updated 1 September 2026
The Add product tile on the Products page opens a panel that asks for the pages a product sells on and takes a spec sheet. Reading a product out of those is not built yet, and the panel says so: its Read it button stays disabled. Asking Nomi in a session is the way in today.
Adding one
Give Nomi the page it sells on
In a session, paste the address of the product's own page or its marketplace listing and ask for the product to be added. Those two kinds of page are the only ones allowed to define a product: an advertorial is somebody else's account of what you sell, so Nomi takes angles and objections from it instead and tells you so.
Let it read the market off the page
The currency, the domain and the language say which country you are selling into, so the product and its first market arrive together. Nomi says which market it read the page as, and you correct it there if it guessed wrong.
Correct the draft
Open Products in the sidebar and the new product is in the grid. What Nomi wrote is a draft stamped with the page it came from, with Keep and Change beside it. Nothing is a fact about your product until you keep it.
Hand Nomi the same product twice and it fills in the one that exists rather than making a second. Matching is on the name, ignoring capitals.
What a product holds
- A kind: Physical or Software. It decides what a picture can be: packaging, angles and variants for one, screens, flows and empty states for the other.
- Pictures, always square, because every ad Nomi renders is square. PNG, JPEG or WebP, up to 10 MB. Tag each with what it shows: a picture nobody has named is never reached for in a render.
- What it is: what it does, how it works, the background, the format, features and benefits. All of it inherits into every market.
- What it costs here: the price and the offer, which belong to one market and never cross a border.
- What you may say: the claims cleared for that market, and the wording never allowed anywhere.
- What it has to answer: why someone hesitates, and who they compare you to.
- Where the ads point: a product page, an advertorial, a quiz or a listicle. Each is its own row, so a product can sell on several.
- Who buys this one: the Audience tab, up to five people, each a smaller version of somebody on the brand's persona list. Nomi drafts them from pages a buyer wrote and stamps each one with where it came from.
- What to argue: the Angles tab, the arguments this product makes, with the proof behind each and the lines that open it.
Changing any of it needs an admin role. Everyone else sees the page with its controls visible and disabled.