Products
Markets: price, offer, claims
A product's price is not one number. It changes at the border, and so do the offer, the wording you are allowed to use, and the page the ad points at. A market is where those facts live, one set per country, so a German ad never quotes what you charge in the States.
Last updated 20 August 2026
What a market is
A market is a country and a language, and they are two separate answers, not one.
That split does real work. Switzerland can be one market or three. Germany and Austria are two markets in one language: same words, different price, different page.
Open a product, stay on the Product tab, and press Add market in the row of pills at the top. Type a two-letter country code, and the country's name appears under the field once it resolves, then the language that market's ads are written in. You can also just ask Nomi for it in a session. And when Nomi builds a product from a page it read, it makes the first market out of that page's own currency and language, then says which market it took it for so you can correct it.
The six answers a market owes
Six things belong to a market and never carry across a border: the product's name in that market, the price, the offer, the claims you may make, a packaging picture tagged to that market, and at least one landing page.
Claims you may not is the exception in that group. That is wording which is never allowed anywhere, so it is written once for the whole product.
Nomi will not borrow another market's price, offer or claims to fill a gap. A missing one stays missing and it asks you for it. That refusal is the point of the whole feature.
Reading a product through one market
The pill row is a lens, not a tab. The product shows what is true everywhere; pressing a market's flag re-reads every field through that market.
A field the market has not answered shows the product's value with Inherited beside its label, so you can see it is borrowed. The six above are never borrowed: they stay empty until that market answers them.
A market still short one of the six carries a warning mark on its pill, and while it is selected a count says how many of the six are filled. Pictures and landings each belong either to all markets or to one, so under a lens anything tagged to a different market is not offered.
Before you generate
If a product sells in more than one market, Nomi asks which one an ad is for before it draws, because nothing records that afterwards.
Removing a market asks first, and what goes is that market's own answers. The market itself stays, so another product can still sell there, pictures and landings keep their tag, and ads already made for it are untouched. There is no undo.