Sessions
Writing a good prompt
Nomi reads your brand, your products, your settings and what it remembers about you before it ever reads your sentence. The sentence only has to carry what nothing else can tell it, which is far less than most people type.
Last updated 20 August 2026
What rides along without you typing it
Every message already arrives carrying:
- How marketing works. Method about awareness, market sophistication, angles and hooks, applied to every judgement it makes.
- Your brand. Every field somebody filled in: positioning, offers, pricing logic, tone of voice, prohibited claims, palette, look, photography direction, composition rules.
- Your customers. Each persona you wrote, by name and description.
- Your settings. The tone, how much initiative to take, the language it writes to you in, and your own note.
- What it remembers. Everything learned about this brand, plus the last day or two of work.
So stop restating your positioning, your voice, your colours or who you sell to. Filled in once under Brand, it is on every message of every session.
Only fields somebody filled in reach Nomi. An empty one does not read as unimportant: Nomi is told to name the fact it is missing and ask for it, rather than supply something plausible.
What your sentence still has to carry
The occasion, the argument, the constraint: the promo and its dates, the objection you want answered, the thing you do not want in the picture. Be exact about those and brief about the rest.
Two things are not typed at all. The product is picked from the + beside the field, and applies from that message forward rather than to the whole conversation. The market comes with the product: ask for the ad in one of its markets and the copy comes back in that market's language, at that market's own price.
The language Nomi writes to you in is a setting, not a hint about the ad. It never reads the language your message arrives in as a request to switch, so override it for one message by asking outright.
Your words are a small part of what reaches the model
In Agent, your sentence is a brief to a strategist: Nomi writes the render prompt itself, and it is long.
In Image, your sentence is the request, and the brand's standing look is added underneath it. Two brand fields are deliberately withheld in this lane, photography direction and composition preferences, because they describe a scene rather than a look. They used to be sent, and a short request for a screenshot on a phone came back drawn as that brand's photography direction instead, with no screenshot in it.
In the Image lane, sending is rendering, and credits go the moment you press Enter. Nomi asks first only above the ceiling you set under Confirm before spending. The price per engine reads inside the engine menu beside Send.