Get started
Set up your brand
Setup is the ten minutes that make everything after it work. You give Nomi the address of your site, it reads the pages and drafts your brand back to you, and you correct what it got wrong. Every step can be skipped, and nothing sends you back to redo it.
Last updated 20 August 2026
The four steps
Give it your links
Three at most, one per row. Each should be a different kind of page: your home page, a product page, an about or FAQ page. You do not need to type the https part. Press Read them, and the reading runs in the background while you answer the rest.
Say how it should work
The language Nomi talks to you in, the tone it answers in, and how much initiative it takes. The language setting is the conversation, not your ad copy. Each one saves the moment you change it, and all three sit in Settings afterwards.
Say where you run ads today
Meta, Google, TikTok, Amazon, or Not yet. Pick as many as apply.
Bring a brief you already have
If you have already explained your business to ChatGPT or Claude, press Copy the prompt, run it there and paste what comes back. If not, skip this one.
What Nomi reads
It reads the pages you gave it and follows the site's own navigation: an about page for the voice, a FAQ for objections, a shipping page for the offer. What it finds fills the four areas a brand is made of, which are also the four tabs of the Brand page in the sidebar: General, Branding, Persona and Products.
Everything it writes lands as a draft, stamped with the page it came from, with Keep and Change beside it. Nothing becomes a fact about your business until you keep it. Your brand's name and logo come off the site too, so the placeholder your account started with is gone by the time you arrive.
Colours and typefaces are read out of your site's own stylesheet, and they are what most often comes back empty. Measured across five real brands, one gave up a palette and two gave up a typeface. A page gives Nomi words, not colours.
When it comes back thin
- Start with Branding. Open Brand, go to the Branding tab, add a few ads you have already run under Reference ads, and press Read the look: Nomi reads them for the look, never for the words.
- The rest is typing. An empty field is a sentence you write once.
- Or just say it. Anything the setup asked for can be told to Nomi in the conversation later, in plain words.
A card at the foot of the sidebar keeps score: General, Branding, Persona, Products, and then your first ad. When you leave setup, Nomi opens a session called Getting started and writes the first message itself, in your language: what it found, and what is still missing.