What Nomi remembers

Nomi keeps what it learns about your brand between conversations, somewhere you can read it. Open Brand in the rail and open Agent Memory in its sidebar. It holds two pages, Overview and From Your Ads. Overview lists the memory's folders down its left, such as preferences, products and, when there are some, lessons or skills, with episodes, the record of each day, last. A folder opens onto its memories, and the one you click is shown beside the list; the page opens on the first one. Everything in there belongs to the brand you are in, so a second brand starts from nothing.

On a phone, Overview shows the folder list first; choosing a memory opens its text. While it loads, the page keeps that same list or reading layout.

What goes in it

Three different things sit side by side.

• What Nomi believes, filed by subject: a preference you stated, a correction or a fact about your business that should outlive the conversation and that no field holds. Nomi files each one under the subject it is about. A correction to a field of your brand, a product or a persona changes the field itself instead (see Brand DNA).
• What Nomi has learned, in lessons: one page per subject, such as your offer, your voice or the angles that work for one product. Each page says what holds now and, under History, the moments it learned it from. brief is the short version Nomi reads at the start of every conversation.
• A record of each day's work, one file per day, in episodes. It holds what you asked, what Nomi ran, what landed and what it learned from each turn, never what a web page or a search returned. You see a turn there only when you can open its conversation, so a teammate's private conversation stays out of what you read.

What the ads have shown

From Your Ads, the second page under Agent Memory, is a list Nomi did not write from anything you said: what it measured. Once an ad account is connected, it compares that brand's ads against each other every night and keeps what holds up, with the number of ads behind it.

It reads every ad the account ran, not only the ones Nomi made, so a brand arriving with a year of an agency's work has evidence from the first night.

Nothing there needs answering. If one is wrong, open the ⋯ on its row and choose Stop using it, and Nomi drops it from the next turn.

How something gets remembered

Nomi writes a belief mid-turn, without asking, and its working steps say Remembered something with the sentence it kept. That sentence has to be your own words, copied out of a message you typed: anything it wrote itself, or read off a page, is refused before it can be stored.

When it is unsure something is worth keeping, or when you told it to remember something in so many words, it asks instead. The question takes the place of the message field: Remember or Don't. Your answer stays in the conversation, with a link to what it kept.

There is no button for adding one by hand: tell Nomi to remember it, and it asks first.

How Nomi learns

After each message you send, Nomi notes in a line or two anything worth knowing next time: something you decided, turned down, corrected or prefer, or a fact about your business. Most messages hold nothing like that, and then it notes nothing. It works only from what you wrote and what it said back, never from a page it read or a competitor's ad.

Every few notes, it files them into its lessons: onto the page about that subject, or onto a new one when nothing fits yet, and it rewrites brief. None of this costs you credits.

Correcting it

Open a memory. Its bar shows the folder it is filed in, the file's name and its date. Edit opens its text as it is written: change it, then Done keeps what you typed and Cancel leaves the memory as it was. An edit you leave open is still there when you come back from another memory.

The ⋯ beside it holds Move to followed by a folder's name, and Forget it.

A day's record, in episodes, is the exception: it is rewritten from what happened every time you work, so its bar says Rewritten as you work, it has no Edit, and its ⋯ holds only Forget it. If a day says something you disagree with, the belief behind it is what to correct.

A lesson you edit keeps your wording: Nomi still adds to its History, but no longer rewrites what the page says holds now. A lesson you forget stays forgotten, and Nomi does not write that page again. Forget brief and Nomi writes a fresh one on its next pass.

Only a brand admin can change any of this. Everyone on the brand can read it, except that a day's record shows each person only the conversations they can open.

What Nomi does with it

Nomi starts every conversation from its brief and looks up the rest when it needs it, so a new conversation still starts knowing roughly where you left off and you should not have to tell it the same thing twice. Its working steps show when it is checking its memory.

It searches everything it keeps about the brand at once: its memories and lessons, the day's record, what was said in your other conversations that you can open, your products, your personas and your brand details. When a result is worth more than a few lines, it opens it whole. The search matches meaning as well as words, so a question in Slovenian finds a note written in English.

What you say in the conversation always wins over what it learned before.

Asking Nomi to change it

A brand admin can ask Nomi to correct a memory or move it to another folder. The new words have to be in your message or in Nomi's last reply, so Nomi shows them before it changes anything. Deleting a memory stays yours, in the Memory tab.