Brand
Working with several brands
A brand in Nomi is not a folder inside your account, it is the whole account as you see it: its own chats, its own library, its own products, its own memory. Switching brand switches all of it at once.
Last updated 20 August 2026
Switching
The brand you are in sits at the top of the sidebar, its mark and then its name. The name itself is not a button: the small control beside it opens the list, where every brand you have a place in is a row and the row with a tick is where you are now.
Picking a row re-scopes everything under it: the chats in the sidebar, the library, the products, the Brand page, what you follow in Discovery. The choice is stored on your account, not in the browser tab, so it survives a reload and travels to any machine you sign in on.
Adding another
Create a new brand is the last row of the same panel, and it opens the flow that set your first one up: give it a link or two, and it reads the site and drafts the brand back to you. Closing the box does not stop it, it shrinks to a bar and keeps reading while you work. When it lands, the new brand is the one you are in. No site to give it? The box takes a name instead.
If the thing has only its own price and its own packaging, it is a product, not a brand. A product shares the DNA, the library and the learning of the brand it sits in. A second brand starts all of that from zero.
What never crosses
- Chats and everything in them.
- Creatives, uploads, folders and collections.
- Products and their markets.
- Brand DNA, personas and reference ads.
- Everything Nomi has learned about the brand.
- Discovery follows, saves and folders.
Nomi cannot reach sideways either. Which brand it works in is fixed by the conversation, and neither of you can name another one in a message. Ask it for a product from another of your brands and it finds nothing, rather than the wrong one.
What is shared
- The plan and the credits: one wallet, and every brand draws on the same monthly allowance.
- Your own preferences: the language Nomi talks to you in, its tone, how much reasoning you see, when it asks before spending.
- People: a teammate joins the company first and sees nothing until you give them a brand, with a role on each.
Deleting a brand takes everything filed under it: chats, creatives, products, markets, personas, and everything Nomi has learned. No undo, no export. It sits at the foot of the General tab of the Brand page, asks you to type the brand's name back, and only a brand admin can do it. Your last brand cannot be deleted.