Nomi runs your ads

What a launch is

A session usually makes several creatives, each in a few shapes, sometimes in more than one language. That is not several launches. It is one campaign, with one ad set per market, and that market's ads inside it.

The market is the unit because three things belong to it and cost the most when they are wrong: the language the copy is in, the page it sends people to, and the budget.

Each ad carries its creative's whole family. The 4:5, the 1:1 and the 9:16 of one picture go up as one ad that serves each shape to the placement it fits, because Meta reports on the ad and not on the picture.

The card

A proposal arrives where the composer is: the creatives, how many ads across how many markets, what it costs a day and over thirty days, and the reason Nomi thinks it is worth running.

Decline refuses it, and it stays refused the next time you open the conversation. Review opens the rest. Nothing is created from the card.

The review

The campaign's name and objective are at the top. The objective decides what each market can optimise for and whether a pixel is needed at all.

Then one block per market, which you can fold. Its head carries the countries, the language, the ages, what it optimises for and its daily budget, all editable.

Under it, one row per ad:

The circle at the left leaves an ad out of this launch. A left-out ad is not created and its market's budget is unchanged.

The text under the name is the ad's own copy. Click it and type.

The line under that is where the ad sends people. Click it to pick another of this brand's landing pages for that market, or Another address to type one. An address you type is saved as a landing page for that product and market, so the next launch offers it.

At the right are the shapes this ad has, and a warning when one is missing.

Before it will go

Some things stop a launch and are listed in red above the markets. Nomi cannot fix them for you.

The login needs Meta's permission to manage ads. The brand needs the Facebook Page its ads post as, in Settings, Connections. A market optimising for purchases needs a pixel and a conversion event. A budget over the brand's daily ceiling is refused with both numbers.

Other things are worth a look and do not stop anything, in amber: copy that does not read as the market's language, an ad set that already runs, a destination this brand has not used before, and a placement none of an ad's shapes can fill.

The press

Deploy makes the campaign, every ad set and every ad, and switches them on. The settings button beside it holds Create paused, which makes the same things and leaves them spending nothing.

If Meta refuses part-way, whatever was made stays and nothing is deleted to tidy up: a campaign with no ads spends nothing. The card says so, and the Campaigns page has what exists.

Every ad is attached to its creative from the start, so what it earns counts for that creative and the nightly read picks it up like any other.