Glossary

Your brand and what you sell

• Brand DNA is everything Nomi treats as settled about your business and your look: what you sell, how you position it, what you charge and why, what you may never claim, your tone of voice, your palette, your type and your photography direction.
• Market is one country you sell a product in, holding its own name for the product, its own price, offer, claims and landing page, because Nomi never carries a price or an offer across a border.

Inside a session

• Lane is which of the two ways a message goes when you send it: Agent, which thinks about the brief and proposes before it spends anything, or Image, which skips the thinking and draws.
• Engine is which of the two drawing tiers a picture is made on: Fast, about fifteen seconds and the right call for most ads, or Quality, about half a minute and 1.7 times the credits, for product shots and fine detail.
• Credit is the single unit every action is billed in, taken from one balance the whole team shares, and the month's allowance is always spent before any credits you bought.

What you end up with

• Variant is a creative made from another one that sits beside it rather than replacing it: a resize into another shape, the same ad in another market's language, one of the three that Create variations makes, or a cut-out with the background removed.
• Collection is a named, colour-coded group in your Library, and it moves nothing: a creative stays where it was made and simply belongs to as many collections as you put it in.
• Folder is that same idea in Discovery, over the competitor ads you saved rather than the ones you made.