Discovery
What Discovery is
Discovery is a grid of real ads from other brands: what they published, how long each has been running, and what it says. Nothing here is generated, and nothing here is yours.
Last updated 28 August 2026
Where the ads come from
The grid reads a pool Nomi has already collected. Typing in the search field fetches nothing new: it narrows what is there, across brand names, headlines and body copy.
Filling the pool is one deliberate act. Type a name into the search field, pick the brand from the list that drops down, and Nomi fetches its live ads from the Meta Ad Library across the markets it covers. A brand advertising only outside those says so instead of leaving an empty grid.
Once you Follow a brand, Nomi keeps it fresh on a schedule and picks up its Google ads and TikTok posts alongside the Meta ones. The pool is shared, so a brand somebody else added is already there for you.
What a card tells you
Every card carries one number that never hides: how many days that ad has been running. Meta publishes nothing about how an ad performed, so longevity is the only honest signal there is. An ad still live after three months is the closest thing to proof it earns its budget.
- The network mark, bottom left and first in the row: Meta, Google, TikTok, LinkedIn or Instagram, so you can tell at a glance where an ad came from without opening it.
- The day pill, bottom left, with a blue dot while the ad is live and the variant count beside it when there are several versions.
- A format tag: Image, Video, Catalogue or Dynamic.
- The brand, on hover, with a Follow pill beside the name.
- Save, top left, filing the ad into your saved ads.
- Open in Ad Library, in the corner menu, opening Meta's page for that exact ad.
Hovering a video card plays it muted, with a mute button while it runs.
The running count exists only for Meta ads. A Google ad or a TikTok post shows no day pill: the dates those platforms publish do not mean days served.
Opening one
Click a card and a panel opens beside the grid, which stays scrollable. It shows the full creative, the running days, the variant count, EU reach where Meta publishes it, the body copy and the placements.
Under that sits Nomi's reading of the ad: who it is aimed at, the desire underneath it, the claimed advantage, the angle, the copy framework, the key message and the emotion. Two more, the visual hook and the production quality, need the picture looked at, which the panel's overflow menu does on request.
EU reach is how many people Meta says the ad reached in the EU. It is a disclosure requirement, not a performance figure: a large one does not mean the ad worked.
Narrowing it
Filters, top right, carries every way to narrow the grid: network, how long an ad has run, format, ad or organic, and market. Each choice appears as a chip under the search field, and clicking a chip removes it.