The Campaigns page

The period

The control at the top right chooses the window: the last 7, 14, 30 or 90 days. Nomi keeps 90 days of daily figures, so every window is drawn from the days themselves.

The four figures across the top are what the whole account spent and sold in that window, the return on that spend, and the purchases. Each says how it moved against the period before, when there is one to compare with.

Two charts under them draw spend and sales by day.

Three levels

Campaigns, Ad sets and Ads are the same account at three depths. A campaign holds ad sets, an ad set holds ads, and an ad is one creative.

Every row shows its status, how it is delivering, and four figures for the window. The columns control at the right of the search field swaps in any of twelve: spent, sales, return, purchases, cost per purchase, impressions, reach, frequency, clicks, CTR, CPC and CPM.

The pictures on a row are the creatives running under it, four at most, with a count for the rest.

Delivery

A badge beside the name says what Meta is doing with it. Learning shows how far through the learning phase an ad set is. In review and Rejected mean Meta has not approved it, and a rejected one names the reason in its detail.

Finding a row

The search field narrows the list by name. The status control shows only active, only paused, or only rows with an issue, and the sort control orders by spent, sales, return or name.

The detail

Opening a row slides its detail in beside the list: every figure for the window, how it is delivering, its settings as Meta holds them, and Open in Ads Manager for the same object on Meta's side.