Discovery
Following a brand
Following is how you tell Nomi which advertisers to keep an eye on. It gives that brand a page of its own, keeps its ads arriving, and marks what has turned up since the last time you looked.
Last updated 20 August 2026
How to follow one
Every ad card in Discovery carries the advertiser's name along the bottom, with a Follow pill beside it that appears when you hover the card. Open the ad and the same pill sits next to the name at the top of the panel. One press is all of it, and the pill reads Following from then on.
Nothing is confirmed here, because nothing is lost: pressing the pill again stops following.
A team member with view-only access can browse Discovery and read everything in it, but cannot follow a brand.
What it changes
- The brand gets a page of its own, and following is the only way to reach it.
- Nomi fetches that brand's ads immediately, so the page has something on it within the same visit.
- After that Nomi keeps the brand topped up on its own overnight, and it will not refetch a brand it collected from recently.
- Nomi remembers when you last opened the page, so everything that arrived since is marked as new and sorted to the front.
The Following tab
Discovery has three tabs at the top: Discover, Saved and Following. The last one is your list, one tile per brand, and pressing anywhere on a tile opens that brand.
A tile carries the logo, the name, and a blue N new badge when there is something you have not seen yet. Under the name sit three figures: In pool is how many of their ads Nomi is holding, Longest is how long their longest-running ad has been up, and Last launch is when they last put something out. Below those are up to four of their newest creatives, which is usually the fastest way to tell two advertisers apart.
A tile showing a dash instead of a figure, or nothing under it, is a brand whose first collection has not landed yet. Come back in a minute and reload.
Opening a brand's page is what clears its badge. On the page itself, a N new pill in the bar narrows the grid to exactly those ads.
How many, and stopping
One workspace can follow fifty brands. At that ceiling the pill refuses and says so, and the way forward is to unfollow one you have stopped caring about.
To stop, open the ... in the corner of the brand's tile in Following and choose Unfollow. This one asks first, because it does more than the pill suggests.
Unfollowing closes that brand's page, and the count of what is new starts again from zero if you ever follow them back. The ads already collected stay in Discovery either way, so nothing you have saved disappears.